Our aim is to constantly develop new growth opportunities that will allow us to improve our position as one of Coca-Cola’s most profitable bottling companies worldwide.
Although we were operating in a challenging setting, 2010 was a year of expansion and important achievements for the company.
The completion of projects focused on total customer and consumer satisfaction, together with an increase in productivity and operational efficiency, made us a more competitive organization with a solid platform for future growth.
Mexico Beverage Division | 2010 Highlights
- Strengthening the market positioning of our new categories and posted a significant 19.6% growth.
- Aggressive strategy to increase refrigerator coverage with more than 22 thousand new units installed at our different points of sale.
- Extension of our “Route to Market” service model to Ciudad Juarez and Saltillo.
- Expansion of sustainability projects to optimize production activities at all our plants.
- Product quality index growing for the third consecutive year to 98.4% in 2010.
- Service level reaching 99.84%.
Arca South American Division | 2010 Highlights
- 12% rise in Arca Argentina’s total sales, to give it a market share of 58%, one of the highest in the country.
- Promotion of individual- and family-sized flavored drinks and returnable packs.
- Refrigeration coverage expansion plan with seven thousand new units installed.
- SAP implementation concluded in this territory.
- 5% increase in Arca Ecuador sales volume in 2010, for an annual total of 119 million unit cases sold.
- Standardization of administrative and operating processes in order to further improve execution and service models in Ecuador.
Other Businesses Division | 2010 Highlights
- Bokados continued to expand at a significant rate in 2010, posting sales in excess of 1,100 million pesos and boasting 34 distribution centers by yearend.
- Revenues from the vending-machine business increased 6.3% in 2010.
- Our plastic case business, IPASA, posted a 20.4% growth in revenues and 30% upswing in volume.
- Salsas Trechas’ revenues grew in excess of 50%, largely reflecting the rollout of its products in California.
- Arca acquired Sr. Snacks, a company that produces and markets snacks targeting the Hispanic market in the United States
