Our aim is to constantly develop new growth opportunities that will allow us to improve our position as one of Coca-Cola’s most profitable bottling companies worldwide.
Although we were operating in a challenging setting, 2008 was a year of expansion and important achievements for the company.
The completion of projects focused on total customer and consumer satisfaction, together with an increase in productivity and operational efficiency, made us a more competitive organization with a solid platform for future growth.
Mexico Beverage Division | 2008 Highlights
- The actions we implemented to perfect our already superior market service helped us to continue improving our operating performance.
- We introduced over 85 new launches of products, packagings and presentations, focusing on water in individual bottles and new categories.
- We increased the sales volume in our personal purified water segment by 18%, positioning us as one of the leaders in this category.
- We recently implemented “Route to Market” strategies, an integral service model that seeks to maximize the business’s potential, profitability and competitiveness
Arca Argentina Division | 2008 Highlights
- We established the initial strategies for streamlining operations, expanding our product portfolio and improving point-of-sale performance in the new territories.
- Among the main initiatives implemented include enhancing production and use of installed capacity and also improve our IT models.
Other Businesses Division | 2008 Highlights
- Our snack business, Bokados, posted a remarkable 19.4% growth in sales, reflecting significant organic growth and a dynamic expansion to new cities and areas, including the Mexico City Valley.
- At the beginning of 2009, the new Bokados plant located in the northwest of Mexico came on line, which will allow us to continue increasing our presence in the region.
- We continued to develop our vending-machine channel, reaching a total of 24 thousand machines in operation, a figure that is 26% more than the previous year.
- Exports of our Topo Chico products to the United States continued to grow, increasing 14% year-over-year.
