México Beverage Division is organized in 6 operative zones: Nuevo Leon, Coahuila, Tamaulipas, Chihuahua, Pacifico Norte y Pacifico Sur.
Mexico Beverage Division In our most important market, our performance is continuing to improve as we work at perfecting our superior market service, offering an innovative product portfolio consistent with the different needs and tastes of our consumers, and enhancing our key business indicators. These efforts are backed by state-of-the-art technology and increasingly efficient operations.
Thanks to projects such as Revenue Growth Management and to the expansion in scope of the Photo of Success Project, we significantly strengthened our market execution in 2008, moving toward micro-segmentation and the optimal management of our extensive product offering, while maximizing the profitability of the different routes and more than 214,000 points-of-sale that we serve every day supported by 13 plants and 60 distribution centers. Also we have 2 purified water plants and, in alliance with the Coca-Cola Company and the other Mexican bottlers, we began distributing Jugos del Valle products in our territories with highly positive results since march 2008.
