Coca-Cola will plant more than 7 million trees in 2009

About 7 thousand hectares will be reforested in 18 states across the country as part of their project of planting 30 million trees and restoration of 25 hectares in priority areas.

Employees of Coca-Cola of Mexico and his family began reforestation of this year, endorsing the Company's commitment to return to nature all the water used in their processes.

Mexico City, August 3, 2009 .- Sign in fulfilling its commitment to the planet to return to nature, safely, all water used in the preparation of their drinks and production processes, Coca - Cola began its operations with annual reforestation planting more than 7 million trees in an area of nearly 7 hectares in the states of Aguascalientes, Baja California Sur, Chihuahua, Coahuila, Durango, Estado de Mexico, Guanajuato, Hidalgo, Jalisco, Michoacan, Morelos, Nuevo Leon, Queretaro, Puebla, San Luis Potosi, Tlaxcala, Veracruz and Zacatecas.

"From all fronts where we can make a positive difference, we continue to develop programs that benefit the environment and seek the welfare of the population. Our actions to protect the vital liquid serve specific needs of each region with programs targeted to reduce, recycle and replenish this resource as well as measures that include efficiencies in plants and the protection of key watersheds in Mexico and the world, so that we ensure a sustainable business in the future, "said Vivian Alegria, director of Community Affairs and Coca-Cola Foundation.

This initiative, the largest of its kind that a company has decided to implement in the country, aims to planting 30 million trees in 25 hectares of priority areas in a period of 5 years and is conducted with support from Pronatura Mexico, AC, the National Forestry Commission (CONAFOR) and the National Commission of Natural Protected Areas (CONANP). In 2008, Coca-Cola ended the important stage of exploration sites, along with 68 communities and planted more than 1.6 million trees over an area of 1,650 hectares.

"It is the materialization of the main objective we have at Pronatura, we need to seek harmony between society, business and nature. And it is very gratifying that a company like Coca-Cola will help us achieve results through a positive effect and to endorse a real commitment to achieving sustainability in the environment that we develop, "said M. in C. Eduardo Cota Corona, Director of Conservation and Restoration Ecology of Pronatura Mexico.

To begin the reforestation of this year, joined the Company, their families and community members participated in a planting of days in Amecameca, with the volcanoes Popocatepetl and Iztaccihuatl to witness the planting of 2,000 trees . Some of the most representative mountains of the country will be favored with this program of forest restoration, the most famous summits in Monterrey, the Nevado de Toluca, Pico de Orizaba, the Cofre de Perote, Malinche, Nevado de Colima and the Infiernillo natural area in Michoacan, among others.

"Our commitment is not limited to plant trees, also ensuring their growth and survival, a task in which community participation is extremely important therefore have developed alongside various productive programs, such as the use of xoconostle for canning, and ensure that benefit the economic development of the population living in these forests, "he said Joy.

In order to have a zero balance in its operations so as to realize the business philosophy that involves a responsible performance with the haughtiness and society, the Coca-Cola is the only beverage company in Mexico that is 100% of the water in their production processes and has 52 plants in wastewater treatment.