Beverage World magazine, an international edition distributed among different audiences of the beverage industry globally, highlights the achievements of our company since its founding. Moreover, it emphasizes the strategic initiatives which have been implemented more recently, with the goal of continuing to strengthen our position as the second largest Coca-Cola bottler of Latin America, and one of the most profitable ones in the world.
This naming is—without a doubt—a point of pride for all of us, as it acknowledges the work of the entire Arca team for the continued growth of our company. Congratulations to everyone for participating in this effort.
While addressing various subjects, the article focuses on the current expansion and growth of our company. Arca began its expansion outside of Mexico “for the first time in its 83-year history” in March of 2008, with the purchase of a Coca-Cola bottler in the northwestern region of Argentina and, a few months later, the purchase of another Coca-Cola bottler in the northeastern area of the same country.
Additionally, Beverage World notes our company’s work philosophy of perfecting our service, day to day, with well-directed strategies, including the implementation of the Route to Market (RTM) model, the Cold Front strategy to increase the presence of coolers in the market, as well as strict cost and expense control, which has allowed us to successfully confront the current adverse financial circumstances.
“An important part of our philosophy has been to work hard in order to deliver better service and competitive products, all while having a very strict control of costs and expenses as well as discipline in where and how to invest,” said Francisco Garza Egloff, our CEO.
The publication mentions other activities, including: the growth of Arca exports to the United States of Coca-Cola produced in Mexico and sweetened with cane sugar, which gives a feeling of nostalgia to the Mexican consumer who lives in the neighboring country; the distribution as of March 2008 of Jugos del Valle juices and nectars; strong investment in the BOKADOS snack food producer upon recently opening a new plant; and the push for the refrigeration program to install coolers throughout Arca’s territory.
